Top 5 local search marketing tips for the crafting industry in 2021

by | Jun 15, 2021 | Digital Marketing, Lead Generation, SEO

The crafting industry is booming thanks to the new COVID economy, where people prefer to stay home and order whatever they need from Etsy and eBay. If you are one of the exemplary entrepreneurs in the world of crafting and you are looking for tips on how to get more traffic to your store, here are some suggestions:

SEO Tips for the Crafting Industry

1- Google/business

This is step one. With or without a site, add your business information to Google. Make sure you enter an address even if you do not have a storefront. This will help you get listed in Google local results (Google Maps) which is absolutely critical for any local business.

2- Yelp

Start a business account with Yelp. They have a ton of SEO authority for local searches, so it will help being listed with them. They have free as well as paid accounts, but you can start with a free account. You will get a call from their sales rep trying to convince you to upgrade, but that decision is up to you: I have seen both free accounts succeed and pro accounts that were not happy.

Ping the local BBB and see what kind of listing services they offer. Sometimes you can get listed in their directory for free.

3- Create a Facebook page for your business

Invite your neighbors, your local friends, anyone that you locally know to your page. Make sure you post 2-4 times a week. We have seen videos work very well for this purpose. It doesn’t have to be fancy: shooting videos from your phone is absolutely fine—no need to hire a photographer unless you have the budget for it.

4- Create a YouYube channel for your business

Create a YouTube channel and include your city name in your channel, but it is not a must. The must is to have your city in your channel description. So it could be “Hand-Made Teddy Bears by Cindy in Omaha.” This title is descriptive and informative. Try to post 30 second-5 minute videos multiple times a week. Place the same videos on facebook as well!

5- Set up a website

It would help if you considered setting up a site via Wix or SquareSpace.com. They are both excellent platforms to help you build easy-to-maintain sites. As you develop your site, make sure to include your city name in the site description, on your contacts page, and the about us page.