Top SEO Tips in 2021
What is SEO? SEO stands for search engine optimization and its result is that people can find you easily when they search for your brand name or your products in Google.
Why Google? Because 76% of all global search traffic is via Google.
1- First, always do some research
Go to Google.com and do some research. Look at what Google deems to be of great value for people that are searching for that term. Are the search results local? Are they medical articles, videos, images?
This is step one, understand what kind of content you have to build to get a good chance of ranking for your keywords (what people search for in Google). Use tools like SEMRUSH, Screamingfrog, etc to understand what Google is looking for.
2- Top SEO Tools
The first tool is free: Google.com. See my explanation above for the types of information you can gather by yourself. The second tool I use is browseo.net. It shows you how the Google bot will read your page. It shows the page title, the H1, H2 tags, the length of the content, etc. You can then plug in the top ranking sites here to research what Google considerers a top page for that term. Replicate your learnings to your content. As far as my top paid tools, while I use about a dozen tools, my top choice for paid tools is SEMrush.com. It allows you to do keyword research, look at backlinks, and look at content from competitors in an easy to understand fashion
3- Your content / On page SEO
Title, URL, H1 tag, H2 tags, image tags, page length, are super important. There is no easy way to find an exact answer, but you will get an excellent idea of what you will have to put together by executing the research I explained above. PS: the value of different variables has always been a hotly debated topic. Don’t waste your time reading through thousands of articles on this debate. Your time is better spent starting to crunch out good, valuable content.
4- Technical SEO
Technical SEO consists of things other than your page content, like your page speed, navigational structure, inbound links from other sites, and links within site. These are all very important, and without optimizing these, it doesn’t matter how good your content is, it is not likely to perform well in SEO.
5- Think outside the box
Consider launching a YouTube channel and creating some videos on the topic that you want to rank for. Some of the YouTube content ranks very well in SEO, and many people go to YouTube instead of Google.com to learn about a topic. This is a great way to gain a good follower base, and you can link to your site content from your video description.
6- Watch out for the secret cost of SEO
Many people think SEO is free. While it doesn’t cost anything to get a click via SEO, there is still tremendous time and energy spent on SEO. SEO is not free. I increased the non-branded SEO traffic to a site from about 1000 visits/month to 130,000 visits/month in 8 months, but it cost close to $12K/month to write 15-20 blogs and +5 vlogs every month. So yes, there was no cost per click, and the traffic kept coming month over month, but we had to make a substantial investment in SEO to get that traffic.
7-YouTube
Start pushing your content to YouTube. It doesn’t have to be pretty. It doesn’t have to be professional-looking. But it does need to be educational, and if you can add a little humor to it, it will work great!
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