We started working with a national vitamin brand that sold its products in Whole Foods and the Vitamin Shoppe, but they were not selling direct. They launched a DTC e-commerce site, but they were not getting enough traffic to their site. In fact, most of the SEO searches were going to their distributor’s sites.
The measure of success was to increase SEO traffic greatly.
We started deploying two blogs a week (8 per month) that were highly-curated, included optimized H1 and H2 tags, included questions that people were asking for, and each blog was about 1500 words. The images were optimized for SEO, and we linked them to government studies and university hospital research data.
The copy was written by a copywriter with 12 years of experience.
What was the result?
We doubled their SEO traffic in 5 months!
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