Case Study: Monthly SEO traffic: from 0 to 100,000

We started working with a subscription skincare brand in 2018. They had launched a site, spent a lot of money on paid search ads, and they simply couldn’t afford to keep spending on PPC to continue driving traffic to the brand.

The “Measure of Success” was to find a way to generate traffic, but not have to keep paying for it.

We sat down and built an aggressive content development plan. It included scaling down PPC and instead focusing on content development, which included updating all website content and writing 10 blogs per month. The blogs were written by a seasoned copywriter with 15 years of experience. The content quoted medical doctors and government studies, and included many SEO-optimized images. Each blog was about 1000-1500 words, and there was no AI-written copy. Some of the blogs were over 3000 words. We used infographics on a number of blog pieces to increase inbound links to drive more engagement.

Key points:

1-10 blogs per month, written by humans (not AI)

2-Blogs mostly 1500 words, some 2000, some less than 1500 words

3-H1 heavily researched based on what google is ranking

4-H2’s heavily researched and optimized based on well ranking sites

5-Numbered lists, if possible

6-Quotes from and links to government or university hospital studies.

7-Vibrant creative with optimized image alt tags

8-Layout optimized for mobile.

9-Call to actions spread out within content to get the visitor to sign up for the monthly newsletter or a free sample.

10-Segment sign up by blog content and put articles similar to what they care about to the top. Make a free offer to try your product.

The result was going from 0 to 100,000 organic visits in a period of 2 years. The monetary value we generated was over $250,000/month, assuming an industry average of $2.5 cost per click!